B2B Businesses Fail Without Marketing Process.

The CEO drops a marketing idea on the team that he heard at a peer group meeting. You hire a hyper-specialized agency to implement the idea, hoping for immediate results. You expect entry and mid-level team members to lead the strategy. You chase leads, thinking you have an awareness problem

This. Does. Not. Work.

You end up with tangled systems and unclear direction because your marketing strategy is driven by emotion, inexperience, and—at times—desperation.

This is a normal way of reacting. 90% of businesses will continue to operate this way.

We work with the 10% that understands that to be the GREATEST, you have to do the right things, in the right order, consistently.

THe FIRST STEP (DO NOT SKIP): The PEAK Performance Report

You've used grit and tenacity to get where you are, but you can't be an expert in everything—especially in marketing where best practices change daily.

The PEAK Performance Report is a 30-day audit by a Marketing Ops and Content CMO, evaluating your marketing department on ten core functions:

  • Team Structure and Dynamics

  • Market Research and Analysis

  • Marketing Strategy and Planning

  • Analytics and Measurement

  • Customer Relationship Management (CRM)

You receive an overall score, individual scores for each core function, and recommended next steps to boost your performance.

It’ll be tempting to skip the diagnostic phase and jump straight to the end—systemization! But trust us, you’ll waste more time and resources on guesswork than the 30 days it takes to do things right.

  • Content Marketing

  • Sales and Conversion

  • Digital Marketing Presence

  • Advertising and Promotion

  • Branding and Positioning

PEAK Performance Proven Process

This is the exact formula to take your marketing department from chaotic to streamlined. Go ahead and use it if you can – we know we’re the secret sauce here. 

STEP 1: Diagnose

We evaluate your marketing department on the ten core functions for efficiency, providing actionable recommendations. Our 30-day comprehensive audit, The Peak Performance Report, removes guesswork and precisely defines your current marketing strategy (or lack thereof).

You can stop here and take the work in-house. Just please—we beg you—don’t self-diagnose your marketing.

STEP 2: Prioritize

Your marketing problems didn’t appear overnight, and there is no silver bullet solution to solve them instantly. With the Peak Performance Report, we identify the top two critical issues in your marketing department. These priorities now become your quarterly marketing rocks.

STEP 3: Test, Measure, Iterate

With priorities set, we dive into 90 days of testing, measuring, and iterating. Setting KPIs paves the way for continuous improvement. Knowing what doesn’t work is just as powerful as finding out what does.

STEP 4: Systematize

At the end of the quarter, you receive a dynamic, custom Playbook for your marketing. It includes prioritized steps, update schedules, check-ins, and checkpoints to stay process-driven. No more guesswork—just a tailored blueprint that simplifies your team’s work and makes your C-Suite’s job even easier to manage.

The best companies collect all TEN Playbooks for each core function.

OUR SUPER FANS

These are ours—now let us help you leverage yours.

A Dual CMO Team: Marketing Ops meets Content Strategy

You’ve heard of left and right brain. Well, marketing is similar: There are the Data Nerds and the Creative Geniuses — and they almost never manifest themselves in one person.

That’s why we combine brainpower so every client gets a 360-degree look at their marketing.

Tyler Howard is a strategic, technical marketer, CRM enthusiast and data geek with absolutely terrible grammar.

Paige King is obsessive about content marketing strategy, messaging, and entrepreneurship, but her eyes glaze over at too many numbers.

We each have our strengths (and weaknesses), but we’re aligned in values, discerning, tenacious, and will do whatever it takes to make your marketing department run like a well-oiled machine.

Let’s Talk About YOUR Business

Ever wished you had a full hour to talk about your marketing? Well, now's your chance!  Book a strategy call, and Tyler and Paige will be all ears (and maybe willing to offer a bit of advice too).

Sure, skills matter (we promise to show off just a bit), but what really counts is that we're on the same page with our values and marketing strategy. This hour is all about making sure we click – our initial first step recommendation will ALWAYS be the PEAK Performance Report.

We'll make sure we're a match made in marketing heaven, and then recommend the best next steps for your business journey.

So, ready to chat? Let's see if we're the marketing team you've been searching for.

Book your call now!